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Not
satisfied with your existing web site? Lodgingworks
can redesign it for you. Contact
us for more information.
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Why
your hotel needs a web site?
- increase
reservations
Online bookings are on
the rise. Because of this, you need to
have as much presence online as possible.
With your web site, you will be able to
capture extra business that you would
might not have if you weren't online.
- reduce
commissions
One of the greatest benefits of having
your own property web site is the savings
you will realize in travel agent commissions.
When reservations are made via a third
party web site (travel agent) such as
Expeda, Hotels.com, Travelocity, etc.
your hotel is charged a 10% commission
in most cases, plus GDS and other reservations
fees by your franchise for handling the
reservation. This comission and fees cut
into your profits. Reservations made via
your own web site will not be subject
to commission since there is no travel
agent involved - basically your eliminating
the middleman. Your web site can pay for
itself just in the savings from commissions!
- increase
profits
The
byproduct of increased reservations and
reduced commissions is increased profit.
Creating more revenue for your hotel through
your web site will add to your bottom
line. Every hotel owner likes to reduce
costs where possible. That is why the
reduction in commissions is a key benefit
to having your own web site.
- market
your hotel
Your
hotel has a business card & rack cards.
Those items are to help market your hotel.
The same goes for your web site. A web
site is one the of the single most important
marketing tools that you can have. Reach
a broader markets - via the internet.
Market outside of your area by being online.
Customers are planning trips via the internet
more than ever. They are looking up information
on hotels to find the best place to stay.
More likely than not, they will select
a hotel that they can get a lot of information
about and see pictures of.
- stay
competitive
Your competitors are more than likely
to have thier own web site. That is why
it's vital that your hotel offer this
sort of "amenitiy" for prospective
guests. If you competitors are not online,
you can gain an advantage over them and
capture reservations by being online.
- control
your marketing
All hotels are different.
Some are airport properties catering to
corporate clientel, why others are near
amusement parks and attractions catering
to leisure travelers. Whatever the case
may be, your standard brand web sites
do not take this into account. All the
hotels in your brand share the same "generic"
web site look. With our custom designed
web sites, you control the marketing message.
We can give your web site a "business
like" feel to it if that is who your
primary guests are. Conversely, for leisure
hotels, your web site will have more character
and be geared toward leisure travelers.
Take control more control over your online
image with your own property web site.
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| Complete
Web Site Package |
- custom
designed web site
- domain
name
(www.hotel.com)
- email
accounts
(name@hotel.com)
- web
mail
(check email online)
- web
hosting
- web
site stats/tracking
- graphic
design
- search
engine submission
- maintain
web site & updates*
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| more
info |
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